Its estimated that 20% of every business gross sales revenue is made during Christmas season. For that reason, you should prepare this event towards maximizing your sales, taking advantage of this occasion to push your business forward.
Are you ready foe that mega profit this season?
- Plan now. Don’t delay in forming a strategy.
- Create a festive ambiance in your office, store locations
- Do the same for your website if you have one.
- Steer attention towards your best-selling products
- Display your best and most popular products up at the front.
- Assemble your best products in gift packages.
- To increase the conversion rate of your boutique and maximize your sales. A promo code is a good way to attract clients.
- Continually promote your Christmas sales offer
- Maximise online sales. Online retail has grown this year. Place your product on online retail platforms. Dealdey.
- Be visible! There is nothing better than communication: articles and/or advertising in local newspapers, etc.
- Ask people in your circle to lend you a hand. Workload is greatly increased during the Christmas holidays. Be smart and “hire friends, family and all good souls.
- Value good customers. Show your regulars that you appreciate their custom by sending cards.
- Stock up. Make sure your suppliers know exactly what you need and by when.
- Update your website.
- Make it easy for customers. Stand out from the competition by making life as easy as possible for your customers. Offer a present advisory service, for example, gift-wrap items or open late for people shopping after work?
- Raise your profile. Lift the profile of your business in the pre-Christmas period. For example, take a stall at a Christmas fair, take part in seasonal charity events or offer gifts for charity Christmas prize draws.
- Repackage your offers. Consider whether a seasonal twist might improve sales of any of your lines. For example, can products be packaged together and presented as a Christmas basket?
- Look to the future. Once the Christmas season is over, measure the results so you know what worked, and what was less successful, in order to make Christmas 2010 even better.
- Manage your inventory. Be prepared and stock-up on key products to avoid being out-of-stock
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